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PUBRL303-19T (HAM)
Events Management
15 Points
Staff
Convenor(s)
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Margalit Toledano
9303
MSB.4.33
Wednesday 2.00 - 4.00pm
margalit.toledano@waikato.ac.nz
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Administrator(s)
Librarian(s)
You can contact staff by:
- Calling +64 7 838 4466 select option 1, then enter the extension.
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Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
- For extensions starting with 4: dial +64 7 838 extension.
- For extensions starting with 5: dial +64 7 858 extension.
- For extensions starting with 9: dial +64 7 837 extension.
- For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Paper Description
This experiential learning paper is designed to develop students' understanding of concepts and practices of event management. It provides students with an opportunity to prepare a professional and appropriate event proposal for a real organisation and help this organisation achieve a goal. Students will research, analyse the situation, design a strategy and action plan, including evaluation methods, and pitch their proposal to the client. The client will present the organisation background in the first lecture and provide feedback on the team's proposal towards the end of the semester.
Paper Structure
Students will be guided by the course convenor in lectures and tutorials that will take six hours per week over six weeks - usually one hour lecture and two hours tutorials on Tuesdays (12-3PM) and Thursday (1-4PM). In addition students will participate in team meetings and deliberations, contribute to team work and fulfill specific tasks to develop a group event proposal. Active participation in lectures, tutorials, and team work is required. The team will pitch the event proposal to the client in a special session followed by the client's feedback. Lecture notes, grading criteria for assignments and other documents will be available online.
Learning Outcomes
Students who successfully complete the course should be able to:
Assessment
Activities and assignments are designed to help you achieve the learning outcomes of this course. Good communication and collaboration is essential in event management.
Peer evaluation: To ensure fair marking of group assignments the team will be required to sign peer assessment forms. Team members that contribute less than others will be marked down and those that contribute more might be marked higher than other team members.
Assessment Components
The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam.
Required and Recommended Readings
Required Readings
1. The paper's text book: Bladen, C., Kennell, J., Abson, E. & Wilde, N. (2018). Event Management: An introduction. New York, NY: Routledge.
Required for specific lectures:
2. Stacks, D. W. (2011). Primer of public relations research. (2nd ed.).New York, NY: The Gillford Press.
3. Macnamara, J. (2012). Public relations: Theories, practices, critiques. Frenchs Forest, NSW: Pearson. Chapter 4.
Readings are available electronically under "Readings" in the course Moodle page.
Other Resources
Online Support
Lecture notes and resources such as extra readings or videos will be accessible from the course page. More details will be given in class.
Lectures will be recorded and made available for students on Moodle.
Workload
You are expected to attend one one-hour lecture and one two-hour tutorial twice a week and participate in your team meetings and contribute to the team's work over the six weeks of the semester.
Linkages to Other Papers
Restriction(s)
Restricted papers: MCOM239, MCOM339 and PUBRL203